Last updated: 28 September 2015
on 19 comments

Why profit making BSNL tries to regain its status

Want to know why BSNL being the only PSU is trying to recover. On the first hand you must know, why BSNL was pushed to loses. BSNL was one of the best profits making PSU till Shri Atal Bihari Vajpayee ji era. Then why BSNL gone in to this state of trying to recover!!!! Really clue less.., many are also on the same state like you, so just went in to some details about our BSNL. These are some for you.

One point.., technical expertise of BSNL employees, generally all are complaining about the technical trouble shooting and for allied areas. Hmm in those days or even the latest recruitment of BSNL, people who are cream of the country in all respects are in to BSNL. Still we all complain of the team BSNL. Its not the team BSNL, it’s the driving force, existing culture of work, using the employees with their area of expertise. For an example If a person posted in rural telephony and a person posted on urban area, we can’t compare among their revenues, because being the same work, their area of work is uncomparable.
Why Profit Making BSNL Regain Glory Status
So, BSNL management should come out of the bureaucratic way of comparing its employees, should come ahead to think when to pat its employees, to whom it has to give perks. And promotions should be given considering all factors. Should not on only revenue basis. Should be visionary while promoting its brand.

After establishing Indian first telephony, with a top class employee, BSNL should be a world class leader rather than struggling in its home land. We as Indians are pioneers for science, mathematics and many other subjects, Still we follow western world’s innovations, which are derived from our ancestors. This can be only broken when we establish our own brand across globe. BSNL should have people who are visionaries, leaders and mentors to groom their employees in to a grove, which will lead the company and its employees towards Being World Class.

Going in to the details, BSNL obligation was to support rural telephony, with a huge investment, huge infrastructure and high operational cost. BSNL is doing this social obligation for the benefit of society by generating losses. As records say BSNL is spending around Rs 700 approximately against revenue of Rs 78 per month. BSNL has reported a loss of approximately Rs 9500 croes in this rural telephony segment. No other service provider is offering rural telephony more than 2% of all connections.

Telecom Regulatory Authority of India(TRAI) in 2003 imposed access deficit charges (ADC) on all service providers for boosting rural telephony. Furthermore government has promised to fund Rs 2000 crore every year from Universal Service Obligation (USO) fund. BSNL has invested around approximately Rs 10000 crore in rural telephony against which BSNL has got approx. Rs 1500 crore from 2011-12.

Coming 3G spectrum, BSNL was forced to take PAN India 3G license against which private players opted for revenue intense circles only. Furthermore BSNL was forced to take high frequency 3G bandwidth for it has to pay more for license cost and also for operating costs. Here really BSNL was forced to take up the task which yields sudden decline of its cash reserves.

In the year 2006 a tender worth of 45.5 million was delayed because of Government at that time and also in the year 2008 another tender of worth 93.3 million was also cancelled with the disqualification of Nokia Siemens in technical evaluation stage. All these issues effected BSNL upgrade plans and decreased BSNL market share from 38% to 25%, which made a huge loss for BSNL.

Nowadays BSNL seems to be ok, as the new Modiji Government is monitoring BSNL updates very closely and moves newly appointed CMD Shri Anupam Srivastava is also pushing the New BSNL Plans and renovation ideas with a high-speed precision timing, in part of Digital India.

In Mobile Segment, new BSNL Free Roaming All India attracts the Indians in a large extent, proved by increasing the market share, which in results shortage of SIMS also due to bulk migration through MNP and with new activations.

In Landline and Broadband Segment, BSNL Free Unlimited Calling to any Network across India, will gets immense response from Indians across the country by registering thousands to lakhs of New Landline Connections in each and every BSNL Circle resulting in record a new increase the Landline Market Share.

BSNL also concentrating on strengthening marketing channels, believing its own employees, improving leaders, mentors and guides to guide, lead the younger generation towards commitment for the company. BSNL should has to concentrate to have role / job clarity and to improve job responsibility. So we think this should surely empower BSNL as a catalyst in bringing back to its status of past glory with highest revenues.
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19 comments:

  1. Why are you not talking about bad customer service that BSNL provides and corruption that exists in BSNL..

    Last week I went to BSNL office in Bangalore and people were sleeping there..

    While there will be 3-4 busy customer service people attending 100% time to customers, in BSNL office there will 10-15 people and many of them will be sleeping literally, chatting with fellow colleagues and when customers ask information they are treated impolitely without providing required information.

    So blame yourself for all the troubles.

    Yes, people will agree that BSNL caters to rural segment.

    But dont forget about issues faced by customers in urban areas.

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  2. How BSNL is able to Provide its Best Services For Government Service departments.. Like Police .. Millitary etc.. it Can provide Best and Excellent Services.. but the Same is unable to Work in Public Sections .... I there any Setting of our Officers with Private Service providers like Airtel.. Vodafon.. Idea etc..??

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  3. You bsnl people stop talking rubbish and simply think about expanding 3g network in rural areas than see how your revenue will increase. Shame upon your part look how airtel people have expanded their 3g networks in rural areas also where as bsnl is not done in taluka place. Bsnl just supported all other networks by not expanding. Why why why????? Cbi enquiry must be done who haulted the progress of bsnl, to support who bsnl ✋ stopped expansion??

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    1. that is shown in the article that BSNL doesn't have more fund to spend..though the 7th and 8th phase is running over the INDIA and it will be completed by near by march 2016. How much money is spent by private operators for buying spectrum has to be considered as the expensive rates are taken from BSNL and the spectrum which cost more for operations are given to the PSU.. All those things has to be considered.

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  4. BSNL has got very immense resources but is not able to compete with other operators. Please rectify this. By this time BSNL should have been on the world's leading operators but there are different reasons for its present situation. Top level management and also government should take the initiative to rejuvenate the organization.

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  5. The employees of bsnl are working their level best to retain its past golden status,I several times visited their trivandrum office at uppalam road,trivandrum except consumer grievence cell office staff.One of my friend's land phone went out of order for the last 6 months,complained several times invain

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  6. I can definitely see the determination by Bsnl to change. Bsnl can definitely be world leader in communication

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  7. I think services can only be provided with equipment & attitude. Earlier their was attitude concern now it's equipment concern

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  8. BSNL can again lead if it offers " VRS" for surplus/dying cadres and recruit a small group of younger engineers/experts to curb its salary expenditure i.e. more than 51% of revenue.

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    1. VRS is best option because 90% of two lakh employees taking their salary without doing anything and 10% only feeding the whole.

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  9. BSNL work culture must be changed under such competitive environment to regain its position. Otherwise no hope.

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  10. If BSNL wants to become No.1 leader in Tele Communication Services, first give VRS/CRS for the surplus staff as done by SBI in Banking Sector in 2000 and bring young and energetic talent from the market for the next generation technology.

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  11. Govt should take the immediate action to strengthen the BSNL as it is not only the Govt Company and it is also required to stop the private operators not to hike their mobile charges / land line charges by forming the syndicate. But so far previous Govts have not taken useful measurements in taking the all decisions for allotting the spectrum and finalizing the major tenders at right time due to political interference to give the benefits to Private operators like per example now Airtel and Reliance have the 4G spectrum and Govt Company is not having the same, this has been happening for last 15 years. Hence it seems clearly that BSNL should not start the services before or along the private operators. At least now if this Modi Govt will take the right decisions towards the BSNL, definitely BSNL will be no1.

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  12. Only due to presence of BSNL private companies are not able to hike tariff , so we all should support BSNL for its survival being a Govt. entity . Once BSNL is privatized all private companies will unanimously hike call rate as earlier . Out going call Rs.20/- & incoming call Rs.15/-. So, think hundred time before taking a private connection.

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  13. The day when BSNL will be managed by BSNL recruited / absorbed Senior Level Manager instead of Deputed ITS officers whose bread and butter is not linked with the profit and loss of BSNL, BSNL will definitely regain the same old status on the same day.

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  14. My land line phone is having line noise for the past several years!!!!I am not able to hear incoming calls. In spite of repeated complaints no relief so far.We need dedicated employees and accountability is nowhere!!!! 0422 2667752.Coimbatore 641107.

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  15. I have bought one CallerID phone for rs.600 from BSNL. Very bad phone.even though there is enough space in the back lit area,the numbers and other details are very small and could not be readable normally.only 150 rs is worth this phone.The man who approved this phone should be dismissed immediately.Because of such people only BSNL is going down and down.

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  16. Why can't BSNL opt out of the spectrum given forcibly to it and other obligations which private operators do not fullfill. Why only BSNL has to provide services to all rural areas even if it has to bear loss. Why can't government be fair in imposing fine to private telcos who are not providing services in rural India. Why Why Why ??? This clearly shows that its not fault of BSNL in making losses but the government is playing a major role in it

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  17. Till modi govt. rules, BSNL will not die, on the other hand, it will try its best for survival of BSNL. "ACHHE DIN in bsnl AA RAHA HAI"

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