Bulk SMS(Short Message Service) services in India help businesses to communicate with customers by SMS marketing. Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.
SMS(Short Message Service) is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
BSNL has revised the tariff of Retail Bulk Push SMS and Bulk Push SMS as all the SMS will be charged as per tariff slab in table as follows.
BSNL Bulk Push SMS(Short Message Service) Tariff
However, As per Regulation 20B of the Telecom Commercial Communications Customer Preference (Eleventh Amendment) Regulations, 2013 (5 of 2013) dated 24.05.2013, there shall be no transactional SMS charge on
- Any message transmitted by or on the directions of the Central Government or State Government.
- Any message transmitted by or on the directions of bodies established under the Constitution.
- Any message transmitted by or on the directions of the Authority.
- Any message transmitted by any agency authorized by the Authority from time to time.